Tuesday, December 23, 2008

Victoria's Secret Fashion Show


In 1995, Victoria's Secret held its first fashion show; the world press reported it as the "lingerie event of the century". In 1999, the VS company made broadcast history in simultaneously broadcasting a live fashion show online and at Times Square, drawing some 1.5 million viewers, after being advertised during the Super Bowl American football game.

In 2000, the show was held in Cannes, France, during the Cannes Film Festival to raise money for the Cinema Against AIDS charity; it raised $3.5 million.

In 2001, the Victoria's Secret Fashion Show made its broadcast television debut on ABC, drawing millions of viewers and middle-brow controversy; the Federal Communications Commission receives many complaints about each broadcast every time.

In 2004, instead of the annual fashion show, The Angels (Tyra Banks, Heidi Klum, Gisele B√ľndchen, Adriana Lima, and Alessandra Ambrosio) did an Angels Across America Tour, a grassroots campaign for the brand visiting four major cities, New York, Miami, Las Vegas and Los Angeles.

In 2005, the Rutgers University Drumline made a guest appearance for the show's finale. This was Tyra Banks' last runway appearance.

The 2007 show featured a performance by the Spice Girls and gained prominence as the first American TV debut of the band after their comeback. Kanye West was also scheduled to perform at the event, but cancelled his appearance due to his mother's death. Will.i.am was called to perform in his place.

The fashion show features mostly lingerie and a multi-million-dollar "Fantasy Bra." In 2006, Victoria's Secret's sub-brand Pink made its debut on the runway. The show has since evolved into a lavish event with elaborate costumed-lingerie, varying music, and set design according to the different themes running within the show. The show attracts hundreds of celebrities and entertainers, with special performers and/or acts every year. The giant angel wings worn by the models, as well as other wings of various forms and sizes such as butterfly, peacock, or devil wings, are Victoria's Secret's fashion trademark. The fashion show is also a meeting of today's supermodels, who are always posing in the middle, after the final walk.

In the past, most of the clothing exhibited was not for sale, but in 2005, the show featured the clothing for sale in the catalogue

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